Audience: Employees utilizing company health benefits through a partner collab & Certified Fitness/Wellness company providing continued wellness coaching support.
Goal: Create a landing space that is branded and collaborative with the partner and showcases the clients expertise, support, and next steps to wellness.
Responsibilities: Virtual assisting, content marketing, brand design & collaboration, website development and design, some UI/UX, graphic design, instructional design
A GLIMPSE OF THE PROJECT:
Created a visually appealing and user-friendly webpage to showcase the brand logo and business collaboration project.
Designed a captivating and responsive layout that effectively highlighted the key elements of the collaboration, such as the brand logo, partner, project details, and achievements.
Incorporated the curated color scheme, ensuring visual consistency throughout the webpage.
Implemented custom graphics and overlays to enhance the overall aesthetics and reinforce the brand identity.
Optimized images and videos for fast loading and seamless user experience.
Developed a clear and intuitive navigation structure to enable easy exploration of the webpage for the discussed demographic and audience.
Integrated interactive elements, such as call-to-action buttons, to encourage user engagement and conversions as well as survey completion with a splash page.
Ensured webpage was mobile-friendly and responsive across different devices and screen sizes.
Collaborated with the owner to present the project details and collaboration highlights in a compelling and concise manner.
Tested the webpage for cross-browser compatibility and resolved any technical issues that arose
Provided ongoing maintenance and support to keep the webpage up-to-date and functioning smoothly until the project was over.
Assisted in development of a 4-month health challenge cascade program with the owner to help manage and track health and wellness of their clients.
Created a LinkTree helping connect her wellness center to the partner as part of the collaboration between the two partners
Created/Developed an internal wellness survey with reporting/tracking to allow for organization of client information and continued wellness tracking
Curated branded templates for workouts and meal plans
Photo editing to align with the branding and aesthetic of the landing page
Want to see it all in action?
Audience: Clients considering a hair appointment for a specific niche of hairstyles
Goal: Create an additional and easy avenue for clients to view work, be able to book appointments (without the client having to use software they'd have to learn), while keeping it quite simple.
Responsibilities: Brand design & collaboration, portfolio landing page with booking, graphic design, business card design and curation to match site to market to potential clients.